S4C has commissioned a Welsh-language version of The Voice to air in 2025.
Known locally as Y Llais, the series will feature four music experts occupying the famous spinning chairs, headed up by opera legend Sir Bryn Terfel.
The identities of the other three coaches will be revealed in due course, while Radio 1's Sian Eleri has been confirmed as the host.
"We are thrilled to be developing a Welsh language version of such an incredibly successful international brand," said Geraint Evans, S4C's interim chief content officer.
"As we aim to attract a wider and more diverse audience, Y Llais will be a fantastic spectacle which will generate widespread interest and appeal.
"It will be a pleasure to have opera star Sir Bryn Terfel sitting in one of the famous red chairs. As a nation we have produced some of the most successful singers in the world, and with this format we're looking forward to discovering the next big voice from Wales."
Contestant applications are open online now until June 21.
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